FounderFest 2026: Seven Exclusive Studio

FounderFest 2026: A Global Celebration of Independent Watchmaking

USAONE WATCHES is set to host its inaugural worldwide event, FounderFest, this September. Taking place simultaneously in Melbourne, London, and New York, the festival unites independent watchmaking with music, featuring seven exclusive Studio Edition timepieces. This milestone event underscores USAONE WATCHES' commitment to fostering collector communities and showcasing the stories behind exceptional watch brands.

Unlike traditional watch fairs, FounderFest centers on the founders themselves. Each participating brand has crafted a unique Studio Edition inspired by the music and culture that shaped their journey. These watches are the heart of a weekend filled with live conversations, performances, and enthusiast gatherings, offering an immersive experience for collectors worldwide.

The Seven Exclusive Studio Editions

Awake Sơn Mài – Frosted Leaf “Ultraviolet”

The Awake Sơn Mài – Frosted Leaf “Ultraviolet” Studio Edition showcases the ancient Vietnamese art of Sơn Mài lacquer. Each dial is handcrafted over pure silver leaf, with layers of translucent black and violet lacquer creating a unique pattern. Housed in a 38mm case with the Swiss-made La Joux-Perret G101 automatic movement, this watch blends traditional craftsmanship with emotional design.

Baltic Heures du Monde “Horizon Line”

The Baltic Heures du Monde “Horizon Line” introduces Baltic's first forged carbon dial, ensuring each piece is one-of-a-kind. With bright orange and blue accents, this 37mm worldtimer features the automatic Soprod C125 movement. Its practical complications and distinctive materials make it an ideal travel companion.

Beaucroft “The Punk”

Beaucroft's “The Punk” answers the question of what punk looks like on the wrist. A translucent pink sapphire dial reveals the Miyota 90S5 automatic movement, paired with a black PVD-coated case and FKM rubber strap. The 38mm “The Arc” case proves that bold design and everyday wearability can coexist.

Dennison ALD Dual Time “Carnaby Blue”

The Dennison ALD Dual Time “Carnaby Blue” celebrates British '60s style with a mosaic blue mother-of-pearl dial that reinterprets the Union Jack. Twin Swiss Ronda quartz movements power two time zones within an ultra-slim cushion case, finished with a blue denim strap for a modern, expressive look.

echo/neutra Rivanera Piccolo “Rosa d’Epoca”

At just 26mm, the echo/neutra Rivanera Piccolo “Rosa d’Epoca” proves that presence isn't about size. The grade 5 titanium case houses a Sellita SW1000 automatic movement, with a palette of dark grey and antique rose. Its grained dial and lacquered frame reward close attention, offering quiet confidence.

Furlan Marri “Songlines” Editions

The Furlan Marri “Songlines” Editions evolve the Outback Elegy into a versatile sports watch. A lacquered chocolate dial shifts from earthy brown to warm bronze, paired with a three-link stainless steel bracelet. The hunter-style caseback conceals the Swiss-made La Joux-Perret G100 automatic movement, blending refinement with capability.

Serica Ref. 7505 “Sunburst”

The Serica Ref. 7505 “Sunburst” features a two-tone enamel dial transitioning from tobacco brown to near black. With a chronometer-certified Soprod M100 movement and patented Bonklip bracelet, this 200-meter water-resistant field watch offers warmth and durability.

How to Experience FounderFest

Each watch debuts publicly during FounderFest before a 24-hour online purchasing window on September 22. After that, they remain exclusively available at USAONE WATCHES Watch Discovery Studios in Melbourne, London, and New York.

The festival runs September 19-20, with each Studio offering its unique program. New York features Awake, Furlan Marri, Beaucroft, and Baltic on Saturday, followed by echo/neutra, Serica, and Dennison on Sunday. London hosts sessions for Awake and Baltic on Saturday, while Melbourne celebrates with launch sessions and live music. Tickets are affordable: US in New York, £10 in London, and AU in Melbourne.

Beyond the events, USAONE WATCHES has produced a limited-edition print magazine, video series, editorial features, and merchandise for FounderFest. Whether attending in person or following online, the festival aims to celebrate the creativity of independent watchmaking through its founders and their musical inspirations.