The 1916 Company Debuts Grand Manhattan Beach Flagship in Los Angeles

A New Chapter in Southern California

Luxury watch and jewelry retailer The 1916 Company has officially entered the Los Angeles market with a striking flagship store in Manhattan Village, Manhattan Beach. This opening represents the company’s 25th location worldwide and its eighth as an Official Rolex Jeweler, underscoring its growing influence in the high-end timepiece sector.

The expansive 5,800-square-foot space is designed to offer an immersive retail experience, blending modern aesthetics with the brand’s century-long heritage. It caters to both seasoned collectors and newcomers, providing a wide array of new and pre-owned watches, as well as a thoughtfully curated jewelry collection.

Dedicated Brand Spaces and Curated Selections

Inside the main showroom, visitors will find permanent points of sale for renowned Swiss watchmakers Breitling, De Bethune, Panerai, and Tudor. In addition, the store features rotating displays for independent and haute horlogerie brands such as Daniel Roth, Gérald Genta, Greubel Forsey, and Bianchet, ensuring a dynamic and ever-evolving showcase for discerning enthusiasts.

Recognizing the unique character of the California market, the jewelry assortment has been carefully tailored to local tastes. Shoppers can explore creations from Arzano, Etho Maria, Future Fortune, Hoorsenbuhs, Jade Trau, Jenna Blake, Norman Silverman, Melissa Kaye, Nouvel Heritage, Phillips House, Rahaminov, Roberto Coin, Spinelli Kilcollin, Zoe Chicco, and more.

The Rolex Experience

A highlight of the new store is its 1,350-square-foot dedicated Rolex space, which showcases the latest interior design language from the iconic Swiss manufacturer. With comfortable bar and lounge seating throughout, the area invites clients to relax and explore Rolex’s current collection in a refined setting. Additionally, a separate section is devoted exclusively to Rolex Certified Pre-Owned watches, offering authenticated and guaranteed timepieces for those seeking pre-loved luxury.

Pre-Owned Collector’s Lounge Arrives on the West Coast

For the first time, The 1916 Company’s full multi-brand pre-owned Collector’s Lounge has made its way to the West Coast. Already established in prominent watch collecting markets such as New York, Miami, Dubai, and Hong Kong, this lounge provides a curated selection of pre-owned luxury watches from various brands, appealing to both seasoned collectors and those looking to start their journey.

“Manhattan Beach represents something we’ve been working toward for the last two years,” said John Shmerler, CEO of The 1916 Company. “We’re bringing The 1916 Company to a market that has long had a deep culture of collecting and a genuine appreciation for craftsmanship – and one that deserves a destination shaped by that. Our new store reflects the full breadth of what we do: exceptional new and pre-owned collections, independent watchmaking at the highest level, and a jewelry offering built around the character of the community. At our core, we’re a company founded on relationships – with our clients, our brand partners, and the places we call home. We’re here for the long term, and we’re looking forward to earning our place in the South Bay.”

Melanie Chud, recently appointed President of Retail for The 1916 Company, added: “One hundred and ten years in, the way we connect with our clients hasn’t changed; every visit, every conversation, every relationship matters. Manhattan Beach is an opportunity to bring that to a new community, with a space clients can explore at their own pace, and the kind of personal service and care that’s hard to find elsewhere.”

With this flagship opening, The 1916 Company reaffirms its commitment to providing exceptional service and a world-class selection of timepieces and jewelry, now in the heart of Southern California.