Indies NYC Launches Charitable Initiative to Support Watchmaking Education

Indies NYC: A Fresh Take on Watch Fairs

In 2024, collector and industry veteran Jon Cruys founded Indies NYC, a unique watch fair that breaks from tradition. Unlike typical trade shows that sell exhibition space, Indies NYC handpicks independent watchmaking talent, offering them a platform to showcase their creations in New York City. The event started as an intimate, invite-only salon and has quickly grown, with the next edition on October 15 featuring 20 brands. At its core, Indies NYC fosters direct connections between artisans and collectors who share a passion for horological craftsmanship.

Giving Back to the Craft

Now, Indies NYC is taking its mission further with a new charitable initiative called “1% for the Next Generation.” Starting this October, 1% of profits from every watch sold through the fair will be donated to a watchmaking school selected by the artisan behind the piece. The program initially includes schools in France, Switzerland, and Finland. Notably, there is no central fund or committee; each watchmaker decides which school receives the donation—be it their alma mater, a local institution, or one they simply admire.

Why This Matters

The initiative addresses a critical gap in watchmaking education. As independent watchmaking thrives, the need to pass down skills to new generations becomes vital. By directly linking sales to educational support, Indies NYC ensures that the craft’s future is secured. Feedback from professors and artisans highlights a shared commitment to preserving horological knowledge. This program not only funds education but also inspires more people to pursue watchmaking as a career.

Looking Ahead

Indies NYC continues to evolve, balancing its role as a showcase for independent talent with a broader responsibility to the community. The “1% for the Next Generation” initiative is a model for how watch fairs can contribute beyond commerce. For those interested in participating—whether as visitors, exhibitors, or supporters—more details are available on the Indies NYC website.

Buying Tips for Collectors

When purchasing from Indies NYC, know that a portion of your purchase supports watchmaking education—a meaningful addition to any acquisition.
Research the participating brands and their chosen schools to understand the impact of your purchase.
Attend the fair to meet artisans directly and learn about their craft and educational backgrounds.

Authenticity Notes

As with any independent watch fair, ensure you verify the authenticity and provenance of timepieces. Indies NYC curates its exhibitors, but always request proper documentation and certification when buying high-value watches.