Rolex Unveils 2026 Oscars Greenroom Celebrating Oyster Centenary

Rolex's Greenroom at the 98th Academy Awards

As the 98th Academy Awards ceremony approaches, set to take place on March 15th at the Dolby Theatre in Hollywood, Rolex has unveiled its latest Greenroom, a private sanctuary for the evening's participants. This marks another chapter in Rolex's enduring partnership with the Academy of Motion Picture Arts and Sciences, which began in 2017.

The Greenroom offers an elegant escape just off the main stage, where presenters, nominees, and winners can relax during the broadcast. Since 2016, Rolex has designed a new Greenroom each year, consistently prioritizing sustainability by reusing the core structure of the space.

Design Inspired by the Oyster Centenary

This year's Greenroom design pays tribute to the 100th anniversary of the Rolex Oyster, the world's first waterproof watch. The aesthetic blends the pioneering spirit of the Oyster with the timeless heritage of the brand, creating a space that feels both modern and steeped in history.

Rolex's involvement at the Oscars goes beyond the Greenroom. As the Proud Sponsor of the Oscars, the brand celebrates the visionary filmmakers, actors, and craftspeople whose technical innovations and hidden machinations define cinema. Rolex joins the Academy in recognizing the year's most outstanding filmmaking achievements across various disciplines.

A Commitment to Sustainability

By reusing the Greenroom's core structure each year, Rolex demonstrates its commitment to reducing environmental impact while still delivering a fresh, unique design annually. This approach aligns with the brand's broader sustainability initiatives and its focus on enduring quality.

For watch enthusiasts and cinema lovers alike, the 2026 Oscars Greenroom is a testament to Rolex's ability to merge horological excellence with cultural celebration.